Integrated Marketing Plans

Once a year, or when you launch a new company, product or service, you will probably want to write or revisit your marketing plan. This typically includes a situation analysis, your business objective, your marketing objectives and strategies and tactics for achieving them, a timing plan and a budget. It also outlines how the plan will be evaluated once implemented. Your business objective is your destination; your marketing plan is your journey planner for getting there.

Marketing planning is a good discipline for any business, focussing effort and resources, and there are situations e.g. when you need funding for a project, where it is essential. Blue Fish can work with you to establish where you are now, where you want to be and potential routes for getting there.

We can advise you on both online (search engine optimisation, PPC advertising, affiliate advertising etc.) and traditional channels and on how to integrate the two for the best results.

“Blue Fish helped Chatterbox to present a marketing plan that enabled us to secure funding for our promotional programme”
Gary Leatherby, Managing Director Chatterbox Two-Way Radios